New Delhi (FNO) - Tesla’s highly anticipated entry into India’s electric-SUV segment appears to be off to a lukewarm start, with official data showing far lower traction than expected in one of the world’s fastest-growing EV markets.

According to figures from the government’s Vahan portal, Tesla delivered only 48 units in November, reflecting a muted response since its India rollout began. The company’s total sales since deliveries commenced in September now stand at just 157 units, a modest figure for a brand known globally for dominating the premium EV landscape.

In sharp contrast, competitors in the luxury EV market are accelerating ahead. BMW India recorded 267 electric car sales in the same month, outpacing Tesla by more than five times and underscoring the brand’s stronger foothold and broader model availability in the premium EV segment.

Industry insiders attribute Tesla’s sluggish start to high import-led pricing, limited service and charging infrastructure, and stiff competition from established luxury brands offering varied models tailored to Indian conditions. While Tesla’s brand appeal remains strong, analysts say early numbers signal that success in India may require aggressive pricing, localized offerings, and expanded after-sales support.

As India’s EV adoption continues to rise month-on-month, Tesla faces the challenge of converting global prestige into sustained local performance - a test that may define its long-term prospects in the world’s third-largest automobile market.